'Momentum': Amarillo Mayor Ginger Nelson announces re-election bid

Ginger Nelson
With a theme of momentum and moving the city forward, Amarillo Mayor Ginger Nelson announced her re-election bid Wednesday morning. Nelson made the announcement to a room full of family, friends, and supporters at the La Fiesta Grande restaurant located at 45th and Coulter.

“Today I want to talk about momentum.

“Momentum is a very powerful thing. When you get to the top of the hill and you’re leveraging that boulder, you’re using all of your strength to move it one inch. Once it starts moving, it’s rolling and has tremendous force to power down hill.

"In the story of our city, momentum is where we are right now. You in this room had the strength to start a boulder moving in our city two years ago. And since our last city election, your city has been gaining momentum.

“We’re gaining momentum toward a safer city. We’ve prioritized over $4 million for public safety projects that are going to fund 22 police officers and five firefighters, we’re going to update the hardware and software in our 9-1-1 system and we’re making definitive choices to make our city our safer place.

“This is a lot of fun to think and dream about. We’re gaining momentum in supporting small businesses. You guys are making a difference by shopping locally and we’ve worked with the Amarillo Economic Development Corporation to recruit businesses to Amarillo - and we will continue to do that. We have to figure out a way to capture that momentum and take it to the next level.

“Our city is gaining momentum and redevelopment is beginning to roll in. We’ve got to follow through on overhauling our zoning ordinance, which hasn’t been overhauled in over 50 years. It needs to be clear and consider the possible housing shortage we’re going to have in our future. As we continue to grow, people will realize the low cost of living in Amarillo, the business opportunities and great schools we have and come here.

“We’re spending our money wisely. We operate our city on very low debt, so like businesses, we have to look annually at our budget for cost savings and we do that. It’s important for us to keep our eye on the budget.

"I love this city and I love you guys. It’s such and honor to be a part of the change that’s happening in our city. We have momentum carrying us in the direction Amarillo wants us to go and I cannot wait to see where our momentum takes us.

"I want to continue to partner with you to continue the momentum you started in our city," Nelson said.


Nelson grew up in the small town of Spearman. After graduating from Texas Tech University with degrees in Spanish, advertising and law, Nelson moved to Amarillo with her husband and high school sweetheart, Kevin, to follow their dreams of starting a family and business in the Texas Panhandle.

Nelson has counseled local families and small businesses for over 20 years. She has received numerous honors in her legal career, including board certification in estate planning and probate and an AV Preeminate rating from Martindale Hubble.

Nelson and her husband soon developed a loyal client base and started their own law firm in 2003.

In 2011, they branched out to purchase the Amarillo Building, Amarillo’s original high-rise, and began learning about commercial real property management. In 2014, they expanded their real estate business to include real estate development in the franchise of My Place Hotels.

Nelson has served on numerous boards and commissions, including the Amarillo Economic Development Corporation. She has also volunteered for non-profits including Boy Scout Troop 86, the Amarillo Symphony Guild, the Amarillo Area Bar Association, the Plemons-Eakle Neighborhood Association, and Kids Inc.

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