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AAYC to receive 50% of profits from Our Amarillo Sod Poodles t-shirts


Panhandle residents Dusty and Nikki Green and their company Stone Ranch Media are excited and proud to announce that the Amarillo Activity Youth Center will be the recipient of half of all profits generated from the sale of Our Amarillo Sod Poodles t-shirts, and that shirts are now available for sale at the AAYC facility at 816 S. Van Buren in downtown Amarillo.

“We put the word out a couple of weeks ago that we were looking for an Amarillo organization to partner with in this effort, and we got a terrific response from the community,” said Dusty Green, president of Stone Ranch Media. “And that’s when we really started learning about the AAYC and all the things they’re doing for local kids and families. And it turned out to be an excellent match with what we were looking for.”

The Greens then reached out to Matt Hite, director of the AAYC, and were able to make an on-site visit to the AAYC facility in late December. Hite gave them a personal tour of the facility and introduced them to members of the AAYC volunteer staff, as well as some of the kids who take advantage of the many programs and activities the center provides. And the Greens say their on-site visit effectively sealed the deal for them.

“They’re doing such great work at the AAYC, despite the fact that they clearly face a number of really difficult challenges,” said Green. “Hopefully through this effort we’ll be able to not only give them a little boost financially, but also get them out there more in the public eye, so that the community as a whole can learn more about the AAYC and continue to support them even long after this effort is over.”

Hite says the AAYC, which is located in the old YMCA building downtown, is a 501c3 nonprofit organization that serves and works with hundreds of local youths every year. They have many sports programs including baseball, fencing, tae kwon do, zumba, and personal training, as well as arts programs, community service initiatives, and leadership and mentoring programs. All of which are designed to enrich the lives of the local kids they serve, many of whom come from split homes and “at risk” households. The AAYC also has a food pantry, a clothing closet and a school supply closet as well, which again are all available to the kids at the center.

The AAYC runs 100% on volunteers, says Hite, and their entire budget goes to keeping the doors open and getting their volunteer coaches the supplies that they need. Repair and upkeep on the facility is slow because of lack of funds, he says, and any additional funds they collect can go a long way toward fixing the AAYC building, and providing more activities and support for their youth and their families.

“We’re thrilled to have them as part of the effort,” says Green, “and we hope to sell as many Sod Poodles t-shirts we can in order to help them and the important work they’re doing.”

The AAYC facility is open from 6:00pm to 9:00pm Monday through Friday. Sod Poodles shirts are available on site for $25 each, including tax.

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